Table of Contents in Surviving the Outdoor Arts Festival

• Introduction
  • Coding Used Within This Book
• Choosing the Right Show
• Entering the Arts Festival
  • Image Choices
  • Booth Slide
• You're In...Now What?
  • The Booth
    • Making Your Own Tent
    • Weighting Your Tent
• The Displays
  • What is a display?
  • Designing the Display
    • Security and Traffic Flow
    • Storage
    • The Officework
    • Color & Texture
  • Where Can I Get This Display Stuff?
  • Create Your Own Display Units
    • Display Panels
    • Pedestals
    • Creative Displays
      • Can I Decorate My Display?
      • The Psychology of Display
    • Lighting Your Display
    • The Down-and-Dirty Approach
    • Floors
• The Product
  • Original Work
  • Reproductions for Sale
  • MC/Visa
    • Basics of Accepting Credit Cards
    • Merchant Accounts
    • Payment Gateway
    • Shopping Cart Applications
    • Credit Card Terminals
    • Fees
      • One-Time Fees
      • Annual and Monthly Fees
        • Monthly Minimum Fee
        • Internet Gateway Fee
      • Daily Fees
      • Per-Transaction Fees
      • Chargeback Tips
      • Hidden Fees
    • Also Ask...
    • Credit Cards, Debit Cards, eChecks
    • Equipment
    • Software
    • Mobile Credit Card Processing Applications
    • Tips on Security and Fraud Prevention
• The Publicity
  • Brochures
  • Headshot
  • Business Cards
  • Mailing list
    • Guest Books
  • Class Schedules
  • Portfolio Pages
  • Signage
  • Shopping Bags
• Working the Sale
  • Prepare an Elevator Speech
    • Sitting Down to Write Your Marketing Pitch
    • Get Feedback
    • Memorize Your Pitch
    • The Physical Delivery
    • Futureproof Your Pitch
  • Plan a Demonstration
• Packing Up For the Night—Do I or Don't I?
  • Insurance
• Hauling
• Those Little Extras
• The Aftermath
• Bibliography
• Appendix A: List of Tables
• Appendix B: List of URLs, Publications, & Addresses
• Appendix C: Build Your Own Nesting, Lighted Pedestals
  • Materials & Tools Needed
  • Cutting
• Appendix D: Create Your Own Pipe Weights
  • Materials & Tools Needed for 4 Pipe Weights
  • Assembly
    • Assemble the Velcro Strap
• Glossary