Table of Contents in Surviving the Outdoor Arts Festival
- Introduction
- Coding Used Within This Book
- Choosing the Right Show
- Entering the Arts Festival
- Image Choices
- Booth Slide
- You're In...Now What?
- The Booth
- Making Your Own Tent
- Weighting Your Tent
- The Displays
- What is a display?
- Designing the Display
- Security and Traffic Flow
- Storage
- The Officework
- Color & Texture
- Where Can I Get This Display Stuff?
- Create Your Own Display Units
- Creative Displays
- Can I Decorate My Display?
- The Psychology of Display
- Lighting Your Display
- The Down-and-Dirty Approach
- Floors
The Product
- Original Work
- Reproductions for Sale
- MC/Visa
- Basics of Accepting Credit Cards
- Merchant Accounts
- Payment Gateway
- Shopping Cart Applications
- Credit Card Terminals
- Fees
- One-Time Fees
- Annual and Monthly Fees
- Monthly Minimum Fee
- Internet Gateway Fee
- Daily Fees
- Per-Transaction Fees
- Chargeback Tips
- Hidden Fees
- Also Ask...
- Credit Cards, Debit Cards, eChecks
- Equipment
- Software
- Mobile Credit Card Processing Applications
- Tips on Security and Fraud Prevention
The Publicity
- Brochures
- Headshot
- Business Cards
- Mailing list
- Class Schedules
- Portfolio Pages
- Signage
- Shopping Bags
Working the Sale
- Prepare an Elevator Speech
- Sitting Down to Write Your Marketing Pitch
- Get Feedback
Memorize
Your Pitch
- The Physical Delivery
- Futureproof Your Pitch
- Plan a Demonstration
Packing Up For the Night—Do I or Don't I?
Hauling
Those Little Extras
The Aftermath
Bibliography
Appendix A: List of Tables
Appendix B: List of URLs, Publications, & Addresses
Appendix C: Build Your Own Nesting, Lighted Pedestals
- Materials & Tools Needed
- Cutting
Appendix D: Create Your Own Pipe Weights
- Materials & Tools Needed for 4 Pipe Weights
- Assembly
- Assemble the Velcro Strap
Glossary